Business Transformation, Entrepreneurship, and Sustainable Economy
Business English as a Lingua Franca on WhatsApp in International Trade: A Case Study of an Exporter in Pontianak
This qualitative single-case study explored the dynamic English communication practices of a regional export entrepreneur in Pontianak, West Kalimantan, bridging local producers and global markets. Bounded by digital …
Communication Strategies in Responses to Negative Customer Reviews on Shopee: A Discourse Analysis of Somethinc Official Shop
Negative reviews on e-commerce platforms can affect customers’ perceptions of a brand, making seller responses an important part of addressing complaints and maintaining customer relationships. This study aimed …
Cherish Arlyn
Clara Aurelya
Meity
Direct and Indirect Request Strategies in WhatsApp-Based Business Communication: Linguistic Realizations and Contextual Factors
Directness and indirectness are important aspects of written business communication because the way requests are expressed can influence clarity, politeness, and professional relationships. This study aims to analyze …
Fear of Missing Out and Impulsive Buying among Digital Consumers: A Systematic Literature Review
The growth of e-commerce and social commerce has reshaped consumer behavior, creating digital environments in which purchasing decisions may be influenced by social and time-sensitive cues. This study …
Rafaella Krisyandari Dwilestari
Zilfa Nasya Az-Zahra Taufan
Feliks Maylano Neke
Students’ Perceptions of Hook Strategies in Job Application-Related Short-Form Videos at Politeknik Tonggak Equator
This research aims to explore undergraduate students’ perceptions at Politeknik Tonggak Equator regarding hook strategies used in job application-related short-form videos. Short-form video platforms such as TikTok and …
No accepted poster presentations in this track yet.