Business Innovation, Entrepreneurship, and Sustainable Economy
Applied business research, entrepreneurship, management innovation, sustainable economy, finance, marketing, and vocational business education.
An AI-Integrated Entrepreneurship Living Lab Model for an Entrepreneurship Course at Parahyangan Catholic University
This study aims to develop an entrepreneurship living lab model that integrates design thinking pedagogy with artificial intelligence (AI) in an entrepreneurship course at Parahyangan Catholic University. Students …
Digital Transformation of Community-Based Marine Ecotourism MSMEs through ConservaTour™: Integrating Tourism Operations, Conservation Awareness, and Sustainable Entrepreneurship
Community-based marine tourism has strong potential to support local livelihoods, environmental education, and sustainable economic development. However, many local tourism organizers still operate informally, relying on manual promotion, …
Drivers or Prerequisites? The Roles of Green Marketing, Digital Technology, and Green Products in Shaping Customer Behavior among MSME Customers in Batam City: A PLS-SEM and NCA Study
Green marketing does not necessarily translate into changes in customer behavior. This study examines the relationships of green marketing (GM), digital technology (DT), and green products (GP) with …
Transforming Vocational Higher Education for Impact: A Systematic Literature Review on Innovation, Artificial Intelligence, and Industry Collaboration
Vocational higher education institutions (VHEIs) in Indonesia sit at the intersection of a persistent skills mismatch and a rapidly accelerating wave of digital and artificial intelligence (AI)-driven disruption. …
No accepted poster presentations in this track yet.